How to track Google Discover Traffic in Google Analytics?

How would you know whether or not your posts are featuring in Google Discover? And if you come to know, how can you track the real-time Google Discover Traffic using Google Analytics Tool? This post will answer these two questions.

Google Search Console

The appropriate tool to measure Google Discover Traffic is Google Search Console, where you get a Discover Performance Report. That report shares:

  • Clicks

  • Impressions

  • Click-Through Rate

of the posts that get featured in Google Discover. However, if you wish to measure the Google Discover Traffic in Google Analytics, you will not be able to differentiate between the traffic which comes from Discover and undefined sources.

Most of the traffic from Discover will get reported as (not set) keyword and (none) medium in Google Analytics. So, you cannot really pinpoint and say this much traffic came from Google Discover.

Google Analytics

But, what you can do is - you can identify if your post got featured on Discover using Google Analytics. Let me explain how.

Google Search Console updates performance report every day, sometimes multiple times a day, but you can’t really be sure if your post has got featured on Discover until it updates. That is where Google Analytics can come to your rescue.

Since most of the Discover Posts appear as AMP posts, you can track it under the Referral Traffic as the following two sources:



If your post has simultaneously got featured in Google News, then you can see the following source as well:


Here’s a screenshot of how it’ll appear:

Hope this helps.

More on Google Discover:

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